In-house creativity

Illustrations convey messages concisely and make complex content tangible. At storyboard, they are created directly by our own graphics team – from watercolour to pixel art, from minimalist to playful. Individual, flexible and with short coordination channels.

  • Produced in-house: Direct communication, short communication channels, fast implementation
  • Versatile: Wide range of styles from one team
  • Individual: Development in line with corporate design and brand world
  • Professional: Years of experience, precision craftsmanship
Watercolour
Organic & vibrant
  • Realistic watercolor illustration of three different fish species in an underwater environment with aquatic plants
  • A minimalist line drawing with blue watercolor accents showing a group of people having a picnic and making a toast
  • Detailed watercolor illustration of a farm shop featuring a saleswoman behind the counter, a fruit cart, and a lemon tree

Areas of application:

  • Nature, botany & flora
  • Food & enjoyment
  • Wellness, health & lifestyle
  • Magazine & editorial

Customer projects:

  • SeeMagazin
  • ADAC Motorwelt

What makes watercolours special:

Transparent layers of colour flow into one another, creating soft transitions that generate a warm, calming atmosphere. Watercolours thrive on their unique signature and organic lightness – whether implemented in a minimalist, delicate manner or intensely, maximalist style.

Collage
Playful & expressive
Collage of a magazine article about spring fragrances featuring various perfume bottles, blossoms, and fruit elements on a purple background

Areas of application:

  • Campaigns & storytelling
  • Fashion & lifestyle
  • Culture & events
  • Editorial

Customer projects:

  • freundin (women's magazine)

What makes collages special:

Images, textures and shapes merge into multi-layered compositions that creatively convey emotions and complex issues. Collages are particularly suitable when different perspectives need to be combined or sensory impressions need to be made visually tangible.

Flat design
Modern and timeless
  • Cross-section illustration of a residential building depicting an infestation by various insects such as wasps, ants, and mosquitoes
  • Cross-section illustration of a house in winter showing various heating systems and residents in the individual rooms

Areas of application:

  • Infographics
  • Web & app
  • Explanatory videos & animation
  • Corporate design

Customer projects:

  • ADAC Motorwelt
  • NewHealth.Guide

What defines flat designs:

Clean lines, strong colours and deliberate white space reduce the design to its essentials and create clarity. The style adapts flexibly to all screen sizes and is perfect for animated clips that need to convey complex information concisely.

Digital art
Versatile & customisable
A simplified color sketch shows a man with a toolbox at a table, watched by a woman and a child at the door

Areas of application:

  • Social media
  • Advertising & campaigns
  • Print & digital combined
  • Key visuals

Customer projects:

  • ADAC Motorwelt

What defines digital art:

Digital art combines various techniques such as digital painting, photo manipulation and 3D art to create compositions with maximum flexibility. The artworks can be optimised for different media and adapted as required – from Instagram posts to large-format prints.

Infographic
Clear & well-organised
Infographic about business succession featuring a path-like representation of the eight steps on a blue background

Areas of application:

  • Reports & presentations
  • Process representations
  • Data visualisation
  • Editorial

Customer projects:

  • LfA Magazine
  • NewHealth.Guide

What makes infographics special:

Icons, diagrams and text elements combined make large amounts of data comprehensible at a glance. Infographics clearly structure processes, statistics and relationships and are ideal for all topics that require quick visualisation.

Maps
Clear & structured
Three stylized maps of Germany, each illustrating different regional leisure activities, landmarks, and landscapes

Areas of application:

  • Tourism & travel
  • Event communication
  • Location maps
  • Editorial

Customer projects:

  • ADAC Motorwelt
  • Gute Fahrt (car magazine)

What makes maps special:

Map illustrations are more than just ordinary maps: from detailed to abstract, in sketch style or flat design, they provide orientation and invite discovery – functional and visually appealing at the same time.

Line Art
Elegant & precise
A dark red Christmas card featuring gold and red line art with various icons such as buildings, snowflakes, and the lettering "FRÖHLICHE WEIHNACHTEN."

Areas of application:

  • Logos & icons
  • Editorial & packaging
  • Corporate design
  • Technical illustration

What defines line art:

Precise lines define reduced forms, which can be minimalistic or elaborated with fine details. As a vector graphic, each element can be scaled and edited individually without any loss of quality – perfect when a clear design language is required.

Pixel art
Nostalgic & creative
Two beverage cans from the brand "ESCAPADE SODA" featuring a colorful pixel art design and the flavors Vanilla Strawberry and Mint Lychee against a white background

Areas of application:

  • Gaming & Tech
  • Social Media
  • Advertising
  • Digital Campaigns

What defines pixel art:

Pixel by pixel, images full of character and retro charm are created. What used to be a technical necessity is now a deliberately chosen art style that tells complex stories despite its minimalist graphics – with high aesthetics and growing recognition as an art form in its own right.

Sketch
Lovingly handmade
A black and white pencil sketch showing various people in urban clothing, including a group skating and a single figure in a checkered blazer

Areas of application:

  • Storytelling & editorial
  • Character design
  • Storyboards
  • Corporate communication

What makes sketches special:

The natural look creates a warm, personal atmosphere. The lively style appears organic and authentic, supports a human tone and leaves room for interpretation. Ideal when attitude and expression are important.